Case Victor Hugo — Luxury fashion · Local business

11x · July ROAS · 11 stores

Victor Hugo

Luxury fashion · Local business · São Paulo · Bahia · Rio Grande do Sul

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The Client

More than 20 stores, each with its own characteristics: different audiences, ticket sizes, seasonality and media maturity. What was missing was an operation that respected each store's individuality without losing sight of the whole.

The Turn

We created tailor-made processes, audiences and strategies for each store, within a single funnel structure: awareness, traffic to Instagram and conversion on WhatsApp. We built dedicated AI agents to produce the ads and over 10 automations to scale consistently without losing the fine-tuning of each unit.

Victor Hugo campaignVictor Hugo campaign

The Result

  • 11x ROAS in July across the network's 11 stores
  • +20 stores under a single process, with store-by-store comparable data
  • +10 active automations (dashboards, reports, AI agents and alerts)

An agency gives you a generic team.
A hub gives you a specialist per front.

Four domains, one direction, united by method. The difference between executing and solving.

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