+452% · Instagram followers
Grupo Sponchiado
The Client
The largest Chevrolet network in the South of the country and one of the largest in Brazil, with 12 dealerships. In a sector where everyone advertises the same car at the same price, they needed to grow their base and awareness, generate leads at low cost and truly stand out.
The Method
We ran a complete digital marketing strategic plan: market positioning, brand structure, competitive analysis and benchmarks, SWOT, persona and target audience definition and content pillars.
From that foundation, we ran two fronts in parallel. In branding, campaigns focused on brand awareness. In performance, a focus on lead generation, sign-ups, conversion and growing the follower base. All in multi-objective campaigns (engagement, leads, messages, awareness and followers) and backed by distinctive content, including a timeline narrative of Chevrolet's history that immersed enthusiasts in the brand, from its first steps to the latest launches.
Areas of work
- Strategic planning (positioning, market, competition and SWOT)
- Personas, target audience and content pillars
- Branding and brand awareness
- Performance (leads, sign-ups and conversion)
- Social media management and growth
- Distinctive content and creative direction
The highlights
- +452% growth in the Instagram follower base
- Cost per qualified lead of R$ 3.87
- +5 million users reached in awareness campaigns
- A complete digital strategy, from planning to performance
An agency gives you a generic team.
A hub gives you a specialist per front.
Four domains, one direction, united by method. The difference between executing and solving.